To send marketing emails, you verify a sending domain so Open can send from your brand. You add a handful of DNS records, Open verifies them, and you're ready to send campaigns that land in inboxes.
Video Tutorial
Step 1: Find email marketing on the home page
Navigate to the "Email Marketing" section of the home page and click "Set up"
Step 2: Add your sending domain
You'll set up email on a dedicated subdomain of a domain you own — one that starts with mg, like mg.yourrestaurant.com. Using a separate subdomain keeps your marketing email setup apart from your everyday business email, so your regular inbox isn't affected.
This should just be the URL for your restaurant so your customers recognize the domain.
Step 3: Verify your sending domain
Open shows you the DNS records to add. You'll see a few records grouped as SPF, DKIM, DMARC, and tracking. Together these prove the email really comes from you and help it land in inboxes instead of spam.
Add those records at your domain provider — wherever you manage your domain (like GoDaddy, Squarespace Domains, etc). Copy each record from Open exactly.
Click "Check status" to verify. Once your records are live, check the status to make sure all records were added correctly. This might take a few minutes to propagate, so if things look correct but it's still saying unverified, wait and try again.
Step 4: Start sending marketing emails!
After you've verified your domain, you're ready to start sending marketing emails!
IMPORTANT: Domains can take a few weeks to warm up. If you have large contact lists of tens to hundreds of thousands of emails, we recommend starting off by sending 1-2K emails at a time (unless they're not time sensitive). A very large send immediately after onboarding could take days to deliver to emails since the domain is not yet warmed up.
If you have any more questions on email or set up, feel free to chat with support directly in the merchant portal!